Why a book on this on a Podiatry book shop? Does your clinic have a website? Do you want to know how to get the best out of your site in the search engines link Google to get more patients through your website?
Search Engine Optimization: Your visual blueprint for effective Internet marketing
Author: Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. * Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing * Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing * Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
- Identifying your target audience
- Using and optimizing meta tags
- Optimizing your site for multiple browsers
- Writing effective content
- Building communities with blogs and forums
- Using Google Analytics
- Gaining exposure through social media
- Creating pay-per-click campaigns
- Maximizing the use of other search engines
- Monetizing traffic on your site
“Search-engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator.” — Rand Fishkin, SEOmoz
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